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efore discovering Baukjen, had you noticed how difficult it was to find easy-to-wear everyday clothes that felt casually chic and also fashion aware? Our founder and Creative Director Baukjen de Swaan Arons certainly had which is where the idea for the Baukjen brand was born. Her vision was to create a collection that solved the dressing dilemmas of today’s busy woman. It had to be stylish and it had to nod to the trends but the pieces had to be an investment too. This wasn’t about throwaway fashion. It was about building the perfect day to night and work to play wardrobe that had real longevity.